With more than 50 shops and international presence in Europe and Asia, Muy Mucho is a reference brand in products for home, decor, houseware and gifts. Oriented to a well defined target, the strategy and new identity has updated their image to reflect more accurately the main features of their products range: nice and price. The love of your home, and the great selection of nice, practical and inexpensive products, are the concepts from which the new identity spins.
After setting the initial basis of the branding project, packaging development goes to the background, being flexible and as neutral as possible, to give prominence to the most important element of the brand, the range and selection of the product. Also, a complementary color range helps to zonify the range of product and accompanies the basic elements of the brand according to the trends of each campaign.
In a final phase of the project, the redesign of the website sets out a clear and simple modular system that allows the great rotation of products of the brand, without affecting the clean style of the site.