Visual identity for Iki media, a new Barcelona based media and communication agency. Iki is a japanese term that designates sobriery, honor, sofistication and beauty. To match this name, we developed a sober and minimal identity. The logotype, the word IKI rotated 90º, resembles a japanese character in a sublte and elegant way. A small wink to the concept without havint too much of oriental look that might look weird on a spanish company.