New brand identity design for Bóboli, spanish kids oriented fashion brand. With almost 60 shops and international presence in Europe and America, Bóboli has been growing steadily during the last decade and needed a new, fresher and more consistent identity.
Colorful, positive, modern and flexible, Boboli´s new identity updated their image to reflect more accurately the quality of their products and their philosophy. The design process involved new logotype, packaging and shop interior design.
In collaboration with: