Strategy and visual identity 
for a Spanish engineering

What we did

Brand strategy

Brand platform


Visual identity


Tone of voice

Art direction


Auding Intraesa is an engineering company with more than 40 years’ experience providing consultancy services, with a special focus on transport infrastructure. The firm’s expertise led it to work successfully on projects across the five continents, in such high profile areas as railways, airports, technology & ITS, etc.

Founded in the late 1970s and with a highly technical profile, the company realised its brand was not living up to its capabilities and results. Auding Intraesa was a company with one foot in the future that looked like it was from the past.

Our task was to rebrand the company from scratch, creating a new identity that communicated with its audience in a clear and direct way. We needed to make the business look as innovative as it really is.

As a starting point, we worked on a new brand strategy with key points to support the brand’s development. The process included a new brand name, visual identity, logo, website and content creation. These actions helped to raise awareness of and highlight the company’s forward-thinking and innovative approach, matching its capabilities with the brand perception.

Website: Elio Salichs

Back to Works