Strategy and visual identity
for a Spanish engineering
What we did
Tone of voice
Auding Intraesa is an engineering company with more than 40 years’ experience providing consultancy services, with a special focus on transport infrastructure. The firm’s expertise led it to work successfully on projects across the five continents, in such high profile areas as railways, airports, technology & ITS, etc.
Founded in the late 1970s and with a highly technical profile, the company realised its brand was not living up to its capabilities and results. Auding Intraesa was a company with one foot in the future that looked like it was from the past.
Our task was to rebrand the company from scratch, creating a new identity that communicated with its audience in a clear and direct way. We needed to make the business look as innovative as it really is.
As a starting point, we worked on a new brand strategy with key points to support the brand’s development. The process included a new brand name, visual identity, logo, website and content creation. These actions helped to raise awareness of and highlight the company’s forward-thinking and innovative approach, matching its capabilities with the brand perception.