Creating a brand
for the G.O.A.T

What we did

Brand identity


Prime Time Sports and Messi Management commissioned us to work on the visual identity of Lionel Messi’s personal brand. 

Speed, agility and movement inspired the shape of the logo. What else can we say? Of course, we were star-struck. Getting to work with one of the best football players in history and FC Barcelona’s most famous star was just a dream come true.