Es Blau des Nord:
Relaxed and effortless style
for a unique hotel in Mallorca

What we did

Brand Strategy

Communication Strategy

Brand Design



Tone of Voice

Brand Communication


Set on Mallorca’s northern coast, Es Blau des Nord is a new hotel championing a relaxed style where nature, enjoyment and landscape blend effortlessly. 

This project was commissioned as part of a business strategy shift, turning an old nudist hotel into a modern resort. In order to achieve this change, we worked on a new strategy, providing the framework to develop a new name, visual identity, interior design and art direction.

The basic character of the hotel’s architecture and the wild, untamed natural surroundings set the tone to our intervention. Simplicity, timelessness and the connection between people and the environment became the main elements that fuel the hotel’s new brand and personality.

Interior & Environmental: Intsight